Category Archives: Komunikasi

Materi Kuliah Pesan dan Informasi

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Sospol.dikampus.com – Materi Kuliah Pesan dan Informasi diajarkan di Departemen Sosiologi Fisip Universitas Airlangga. Download for Free click here source Transcript Materi Kuliah  Pesan dan Informasi www.sospol.dikampus.com Pesan dan Informasi www.sospol.dikampus.com Proses terbentuknya pesan Stimuli -Benda -Suara -Image -Rasa -Bau Panca Indera -Kerangka pengetahuan -Kerangka Pengalaman Dimengerti, maka menjadi informasi Pesan Memori Tujuan www.sospol.dikampus.com Proses terbentuknya pesan Stimuli -Benda -Suara -Image -Rasa […]

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Materi Kuliah Budaya Populer

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Sospol.dikampus.com – Materi Kuliah Budaya Populer diajarkan di Departemen Sosiologi Fisip Universitas Airlangga. Download for Free click here source Transcript Materi Kuliah  MEDIA & BUDAYA POPULER MEDIA & BUDAYA POPULER www.sospol.dikampus.com Berbagai teori tentang komunikasi massa, media, dan media massa • George Gerbner: Komunikasi massa adalah proses ketika organisasi media memproduksi dan mentransmisi pesan kepada publik yang luas dan juga merupakan proses […]

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Materi Kulihah Drive and Attitude

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Sospol.dikampus.com – Materi Kulihah Drive and Attitude diajarkan di Departemen Sosiologi Fisip Universitas Airlangga. Download for Free click here source Transcript Materi Kuliah  Kuliah 14 DRIVE AND ATTITUDE www.sospol.dikampus.com Kuliah 14 DRIVE AND ATTITUDE www.sospol.dikampus.com Achievement motivation : a drive to overcome challenges, advance and grow. Reward : the accomplishment Affiliation : a drive to relate to people effectively. Reward : Compliments, […]

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Materi Kuliah Consumer Behavior

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Sospol.dikampus.com – Materi Kuliah Consumer Behavior diajarkan di Departemen Sosiologi Fisip Universitas Airlangga. Download for Free click here source Transcript Materi Kuliah  Cultural Culture Acquired while growing up values perceptions preferences behaviors Subculture More specific identification suku agama ras geografi Socio class Stratifikasi sosial tingkatan sosial hirarki sosial hirarki “priyayi” Social Reference groups Klp. Awam yang punya pengaruh luas/ tidak langsung thd […]

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Materi Kuliah Consumer and Advertising Psychology

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Sospol.dikampus.com – Materi Kuliah Consumer and Advertising Psychology diajarkan di Departemen Sosiologi Fisip Universitas Airlangga. Download for Free click here source Transcript Materi Kuliah  Kuliah XII CONSUMER AND ADVERTISING PSYCHOLOGY Yanti B. Sugarda www.sospol.dikampus.com Kuliah XII CONSUMER AND ADVERTISING PSYCHOLOGY Yanti B. Sugarda www.sospol.dikampus.com KARAKTERISTIK KONSUMEN .Segmentasi Demografis Kelompok Anak Kelompok Remaja Kelompok Wanita Wanita bekerja Ibu rumah tangga Wanita remaja Kelompok […]

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Materi Kuliah Personality

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Sospol.dikampus.com – Materi Kuliah Personality diajarkan di Departemen Sosiologi Fisip Universitas Airlangga. Download for Free click here source Transcript Materi Kuliah  KULIAH XI PERSONALITY www.sospol.dikampus.com Personality Theories Galen • ancient Greek theory 1. Choleric : bad-tempered and irritable 2. Melancholic : gloomy and pessimistic 3. Phlegmatic : sluggish, calm, unexcitable 4. Sanguine : cheerful, passionate www.sospol.dikampus.com Cattell : 16 Personality Factors 1. […]

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Materi Kuliah Social Influence

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Sospol.dikampus.com – Materi Kuliah Social Influence diajarkan di Departemen Sosiologi Fisip Universitas Airlangga. Download for Free click here source Transcript Materi Kuliah  Kuliah VIII SOCIAL INFLUENCE Kuliah VIII SOCIAL INFLUENCE www.sospol.dikampus.com CONFORMITY •To follow social norms, follow how a group should behave. • A response to social pressure exerted by norms. • Uniformity IS NOT Conformity • (drink coffee every morning = […]

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Materi Kuliah Motivations

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Sospol.dikampus.com – Materi Kuliah Motivations diajarkan di Departemen Sosiologi Fisip Universitas Airlangga. Download for Free click here source Transcript Materi Kuliah  Kuliah VI MOTIVATION www.sospol.dikampus.com Kuliah VI MOTIVATION www.sospol.dikampus.com Definition of Motivation Motivation is what gives direction to our behavior by arousing, and directing it toward the attainment of some goal. www.sospol.dikampus.com Definition of Motivation Motivation is what gives direction to our […]

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Materi Kuliah Perceptions

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Sospol.dikampus.com – Materi Kuliah Perceptions diajarkan di Departemen Sosiologi Fisip Universitas Airlangga. Download for Free click here source Transcript Materi Kuliah  CHAPTER 2 PERCEPTION CHAPTER 2 PERCEPTION www. sospol.dikampus.com PERCEPTUAL PROCESS Sensory Stimuli Sensory Receptors sory Sights..Eyes Sounds.Ears Smells.Nose Taste.Mouth Textures .Skin Exposure Attention Interpretation www.sospol.dikampus.com Sensory Marketing • Hedonic Consumption :The multisensory, fantasy, and emotional aspects of consumers’ interactions with products. […]

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Materi Kuliah Lanjutan Mazhab Filsafat

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Sospol.dikampus.com – Materi Kuliah Lanjutan Mazhab Filsafat diajarkan di Departemen Sosiologi Fisip Universitas Airlangga. Download for Free click here source Transcript Materi Kuliah  Kuliah 3 Lanjutan Mazhab Filsafat www.sospol.dikampus.com Review Questions • Apakah faham Dialektika dari Socrates? Majeutika tehne? Apakah inti filsafat Socrates? • Apakah 2 pemikiran besar Socrates? • Apakah teori gerak dan penyebab dari Aristoteles? • Apakah inti pemikiran Mazhab […]

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