Materi Kuliah Social Influence

materi-kuliah-social-influenceSospol.dikampus.com – Materi Kuliah Social Influence diajarkan di Departemen Sosiologi Fisip Universitas Airlangga.

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Transcript Materi Kuliah

 Kuliah VIII
SOCIAL INFLUENCE
Kuliah VIII
SOCIAL INFLUENCE
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CONFORMITY

•To follow social norms, follow how a group
should behave.


A response to social pressure exerted by
norms.

Uniformity IS NOT Conformity

(drink coffee every morning = uniformity,
based on preference)

Conformity is yielding own beliefs/behavior
to the expectations of a larger group
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A B C
Asch’sexperiment on conformity, subjects were shown a
comparison card like the one on the left, and were asked to indicate which of
X
A B C
Asch’sexperiment on conformity, subjects were shown a
comparison card like the one on the left, and were asked to indicate which of
X
the three lines on the card on the right was the most similar.

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Influence on Conformity

1. Characteristics of the situation

Size of group

Degree of unanimity in group

Difficulty/ambiguity of situation
2. Characteristics of the individual

Attraction to group

Expects to interact with group

Low status in group

Not feel accepted by group
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COMPLIANCE


Response to explicit
request/demand of someone
else.


The demand/request :
1.
May reflect a social norm
2.
May be intended to satisfy the
needs of the person making the
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request.

OBEDIENCE


Response to a direct order or
command, generally from a
person in authority.


Obedience is the most direct
and powerful form of social
influence
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Influences on Obedience

1.
Extent of power of person of
authority


Responder’s respect for
credentials/knowledge/power


Wish to establish trust with people in
authority
2.
Surveillance (di awasi)
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HELPING BEHAVIOR


Willingness to help others :
1.
Motivated by self interest
2.
Not linked to personal gain =
altruistic behavior

Altruistic behavior : does not
expect any recognition or reward,
except the good feeling that
comes from helping the needy.
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Deindividuation


Loss of personal sense of
responsibility in a group


Loss of individuality in a group.

Mob behavior

Mass hysteria
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Group leadership

• Formal and informal leaders
• Leaders due to :
1.
Great leader theory : “born leader”
2.
Right person at the right place at the right
time.
3.
Transactional theory
• Leader’s traits
• Situation
• Response of group and leader to each other
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you had your individuality intact and when you had your individuality intact and when
Assignment


Give examples of moments when you felt
you lost your individuality.


When do you help others to gain something
and when do you do it altruistically.

Give example of an ad which is based on
group conformity.
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